British designed & built, direct to customer bikes
Unlike most bike manufacturers, we don’t take ourselves too seriously. But we do take our products seriously. Very seriously. From day one we wanted to create the best bikes for the money, be that based on styling, spec or performance. We spend the time, resources and effort on creating products that over-deliver against their price tag.
Our focus is on the accessible end of the market – an area often forgotten about by the “big boys”. We incorporate features normally exclusive to bikes of much higher value and we do this by selling directly, rather than via distributors and dealers. We take inspiration from the outside world, not the dated ways from within the cycling industry and, in doing so, strive to offer the best product and service.
Lifestyle, commuter, urban and road – we’ve got you covered.